National Consumer Campaign

AMG is the promotional agency for Buitoni pasta and sauce. The Italian Art campaign included national and regional FSI's, direct mail, point-of-sale and a couponing program.

Leveraging a brand's strength throughout all marketing touchpoints, including promotions, is critical. We work on 12 major brands within the Nestlé portfolio developing everything from FSIs, to coupons, to in-store promotional support, to consumer relationship marketing vehicles.

Push-Pull Promotional Campaign

60% response

AMG developed and executed an e-blast campaign designed to drive end users in three key markets to their distributors to buy new products. The e-blasts linked to individual microsites where visitors could learn about the products and enter a contest. The distributors for each market were supported with a turnkey program of marketing and advertising materials for their use throughout the campaign.